Google this year is
digging itself into the telecom sector with its all new google fiber as well as
the ‘loon’ (balloon) project.
Google fibers
The company has
executed project of google fibers in major of the cities of the North America with certain other countries.
The aim is to set
up a fiber network for the broadband services rather than digging up the
streets to instal the wires and complicating the service.
With this Google fiber
out in the market, the relative internet speed has seen improvement due to
wider bandwidth of fibers as well as the cost at which they offer the broadband
plans come with a huge benefit of price cut .
But jumping from a
technology based platform to the telecommunication market has its own perks too
which has started affecting this new project of google
majorly.Telecommunication companies prevailing at the places where this fibers
are implemented has already seen this step as a thereat to their company.
Maybe this is the
reason why this initiative hasn't grossed enough light yet in the market.
The “Loon project”
Google already
started experimenting with its balloon techology that provided wireless
internet back in 2010 which has shown positive effects and as a result of which
google has decided to launch the balloon service in many countries.
This project will
help provide cheap and fast internet service to the rural areas.
Google will release
approx. 20 balloons in the sky at a height of 20 miles from sea level and it
will be interconnected forming a wireless network.Ordinary people will be able
to get access by fixing an antenna on their terrace or ground.
The telcos see this
move as a threat to their business .hence the statement
"We partner with telcos in
every country we roll out in," said Mike
Cassidy, a vice president of Project Loon, at a Nov. 8 conference in New York.
"The telcos are trying to reach their rural population that they can't
reach today. The telco does the billing for the customer, they own the
customer, they do the customer support. They market the service to the
customer."
Google
is doing similar tests with Britain's Vodafone Group PLC in New Zealand and
Spain's Telefonica SA in South America.
Shivam patel
No comments:
Post a Comment