Google fibers and the Loon Project

Google this year is digging itself into the telecom sector with its all new google fiber as well as the ‘loon’ (balloon) project.

Google fibers

The company has executed project of google fibers in major of the cities of the North America with certain other countries.

The aim is to set up a fiber network for the broadband services rather than digging up the streets to instal the wires and complicating the service.

With this Google fiber out in the market, the relative internet speed has seen improvement due to wider bandwidth of fibers as well as the cost at which they offer the broadband plans come with a huge benefit of price cut .

But jumping from a technology based platform to the telecommunication market has its own perks too which has started affecting this new project of google majorly.Telecommunication companies prevailing at the places where this fibers are implemented has already seen this step as a thereat to their company.

Maybe this is the reason why this initiative hasn't grossed enough light yet in the market.

The “Loon project”

Google already started experimenting with its balloon techology that provided wireless internet back in 2010 which has shown positive effects and as a result of which google has decided to launch the balloon service in many countries.

This project will help provide cheap and fast internet service to the rural areas.

 

Google will release approx. 20 balloons in the sky at a height of 20 miles from sea level and it will be interconnected forming a wireless network.Ordinary people will be able to get access by fixing an antenna on their terrace or ground.

The telcos see this move as a threat to their business .hence the statement

"We partner with telcos in every country we roll out in," said Mike Cassidy, a vice president of Project Loon, at a Nov. 8 conference in New York. "The telcos are trying to reach their rural population that they can't reach today. The telco does the billing for the customer, they own the customer, they do the customer support. They market the service to the customer."

Google is doing similar tests with Britain's Vodafone Group PLC in New Zealand and Spain's Telefonica SA in South America.

                          

                                                                              Shivam patel